Newly updated with a core palette of timeless color shades, TrueTouch Color Cosmetics are now more simple, intuitive, and effortless to use than ever.

TrueTouch Color Cosmetics pays tribute to each woman's individual beauty with colors and formulas that will reveal your radiance and keep your skin young, gorgeous, and healthy, because we believe that true beauty, is beauty that lasts.

Expert performance for a flawless finish with Soft Blend Technology

Our Soft Blend formulas are carefully crafted and delicately air blended for an ultra-weightless feel and age-camouflaging effect, resulting in a flawless look. Soft Blend Technology provides lightweight formulas plus these additional performance benefits:

• Blendability
• Long-Lasting Color with Light Diffusion
• Skin Health

Skin-beneficial ingredients create a perfect complement to TrueTouch Skin Care

TrueTouch Color Cosmetics function as an additional step after the four-step TrueTouch Skin Care regimen. In fact, we consider the TrueTouch cosmetic foundations as step five of TrueTouch Skin Care. Our cosmetic formulas are enhanced with special skin nourishers, concentrated amino acids, and powerful antioxidants, including:

• Special Skin Nourishers
• Concentrated Amino Acids
• Potent Vitamins

Proven safe and effective: safety tested, dermatologist approved

Possibly it's what's been left out of the TrueTouch formulas that's most important and most beautiful. Neways created the entire line of TrueTouch Color Cosmetics without:

• Toxins, dioxins, irritants, carcinogens, or contaminants.
• Free of fragrance and added parabens
• Does not contain talc, kaolin, bentonite, mineral oil, petrolatum, or phthalates.

Each cosmetic product meets Neways standards of excellence, with safe and effective formulas that adhere to our ambitious product philosophy.

Learn more about TrueTouch Color Cosmetics by accessing these resources:

• View the TrueTouch Color Online Look Book
• Find answers to the most common questions about the new line
• Get useful tips and trendy looks: Vintage Chic, Smoky Eye, Mature Lookand Au Naturelle
• View Factsheets for individual products
• See how the new line compares with the original line including color recommendations