April, 2009, On Studio 5 today, Kelly
Queensberry talks about True Touch
Neways is confident that every formula they
offer is of the highest quality and is the
best that we can provide. In the course of
researching and manufacturing their
products, they take special care in the
selection of ingredients, using only
ingredients that meet stringent standards.
Certain ingredients are never used; Neways'
Personal Care products are free of controversial ingredients including phthalates, DEA, TEA,
sodium laurel sulfate, and talc.
Throughout the product development process,
Neways relies on the input from a group of
scientists worldwide to ensure that each
product formulas are considered not only
safe but also efficacious in the eyes of the
scientific community. They have formalized
these relationships with the creation of a
Scientific Advisory Board. The Scientific
Advisory Board includes renowned researchers
and academics who provide Neways with
insight and counsel on your behalf and with
your health in mind.
Since its humble beginnings nearly 20 years
ago, Neways has strived to provide its
customers the safest, most effective
consumer products in the world. Today, their
products deliver on this promise more deeply
than ever before. As Neways has grown, they
have cultivated advanced manufacturing
practices and incorporated the latest
technologies into their operations. All
products undergo rigorous testing in every
phase of development, from research and
development to quality control.
Neways' commitment to safety and
effectiveness is reflected in every one of
their products, and each was designed with
your well-being as their first priority.
True Touch Color Cosmetics featuring Soft
This isn't your mother's makeup. This is
makeup that enriches your natural beauty
without ingredients that may damage or harm
you. They use ingredients that reveal your
natural radiance and keep your skin looking
young, gorgeous and healthy.
True Touch Soft Blend formulas are carefully
crafted an delicately blended for an
ultra-weightless feel and age-camouflaging
effect, resulting in a flawless,
youth-enhancing look. With a unique
combination of advanced scientific and
botanical ingredients, Soft Blend provides
optimal performance while being gentle to
the skin and helping prevent moisture loss.
True Touch is true to you, featuring clean
formulas that meet Neways standards of
excellence with safe and effective
ingredients that adhere to their ambitious
product philosophy. True Touch Cosmetics are
Safety tested and dermatologist approved
Free of potentially controversial ingredients like
sodium lauryl sulfate, propylene glycol,
kaolin, bentonite, mineral oil, petrolatum
Free of fragrance and added parabens
Created without animal testing
Safety-conscious formulas appropriate for
most skin types.