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Truetouch skincare by Neways

April, 2009, On Studio 5 today, Kelly Queensberry talks about True Touch Cosmetics.


Neways is confident that every formula they offer is of the highest quality and is the best that we can provide. In the course of researching and manufacturing their products, they take special care in the selection of ingredients, using only ingredients that meet stringent standards. Certain ingredients are never used; Neways' Personal Care products are free of harmful ingredients including phthalates, DEA, TEA, sodium laurel sulfate, and talc.

Throughout the product development process, Neways relies on the input from a group of scientists worldwide to ensure that each product formulas are considered not only safe but also efficacious in the eyes of the scientific community. They have formalized these relationships with the creation of a Scientific Advisory Board. The Scientific Advisory Board includes renowned researchers and academics who provide Neways with insight and counsel on your behalf and with your health in mind.

Since its humble beginnings nearly 20 years ago, Neways has strived to provide its customers the safest, most effective consumer products in the world. Today, their products deliver on this promise more deeply than ever before. As Neways has grown, they have cultivated advanced manufacturing practices and incorporated the latest technologies into their operations. All products undergo rigorous testing in every phase of development, from research and development to quality control.

Neways' commitment to safety and effectiveness is reflected in every one of their products, and each was designed with your well-being as their first priority.

True Touch Color Cosmetics featuring Soft Blend Technology

This isn't your mother's makeup. This is makeup that enriches your natural beauty without ingredients that may damage or harm you. They use ingredients that reveal your natural radiance and keep your skin looking young, gorgeous and healthy.

True Touch Soft Blend formulas are carefully crafted an delicately blended for an ultra-weightless feel and age-camouflaging effect, resulting in a flawless, youth-enhancing look. With a unique combination of advanced scientific and botanical ingredients, Soft Blend provides optimal performance while being gentle to the skin and helping prevent moisture loss.

True Touch is true to you, featuring clean formulas that meet Neways standards of excellence with safe and effective ingredients that adhere to their ambitious product philosophy. True Touch Cosmetics are

Safety tested and dermatologist approved

Free of potentially harmful ingredients like sodium lauryl sulfate, propylene glycol, kaolin, bentonite, mineral oil, petrolatum and phthalates

Free of fragrance and added parabens

Created without animal testing

Safety-conscious formulas appropriate for most skin types.

April 1, 2010 After more than three years of intensive research and development, Neways’ new line of TrueTouch® Skin Care products made its debut at the company’s Australia convention in February, with launches coming soon in Europe, Japan, Singapore, Taiwan, Hong Kong and North America.

“Our distributors down under were so excited to see this long-anticipated new line, and they absolutely love it,” said Kelly Bellerose, senior category manager for personal care at Neways. “During the convention, the new products were flying off the shelves. TrueTouch® Skin Care will benefit distributors all over the world and enhance their lifestyles.”

Improving People’s Lives with TrueTouch® Skin Care

TrueTouch® Skin Care is a daily four-step regimen of safety-conscious skin care products featuring scientifically engineered formulas designed to effectively communicate with the skin. The exclusive ingredients in each TrueTouch® product restore skin to its receptive, balanced state and deliver moisture, nutrition, and protective compounds with precision.

“TrueTouch® Skin Care talks to skin like no other skin care system in the world,” said Jennifer Wolbers, vice president of sales and marketing at Neways. “This line incorporates today’s most advanced knowledge on the science of skin care. I’m very proud of our team for putting together a line that improves people’s lives in so many ways. Not only does TrueTouch® Skin Care give our members healthier, younger-looking skin, but it also provides more income from sharing these exclusive, high-demand products.”

Designed and Endorsed by Skin Experts

Several experts attended the Australia event and proclaimed their approval of TrueTouch® Skin Care. For example, Dr. Andrew Berman, a world-renowned Beverly Hills plastic surgeon and Neways Product Expert Panel member, enthusiastically endorsed the new line.

“With TrueTouch® Skin Care, Neways has pioneered new formulations using the safest ingredients,” said Jamie Anderson, director of research and development for personal care at Neways. “We avoid more than 3,000 scientifically controversial ingredients, which makes it more challenging to formulate new products. With TrueTouch® Skin Care, we’ve combined the newest scientific understanding with some of the world’s most effective and safe ingredients, and the results speak for themselves.”

TrueTouch® Skin Care is designed to complement the company’s popular line of TrueTouch® Color Cosmetics. “These two lines feature ingredients that synchronize together,” said Holly Stone, product brand manager at Neways. “TrueTouch® Skin Care creates an ideal foundation of skin health, and TrueTouch® Color Cosmetics give you the tools to complete your individual look of pure beauty.

Beauty, Balance and Brilliance

In addition to the new Healthy Homes Express True Touch Edition and to support your marketing efforts, make sure you visit the download section of the Neways website to view the new TrueTouch Skincare product datasheets. They contain a wealth of information including full ingredient lists and a product label graphic to provide you with a little more technical information when you need it. Easy to download and print at home, they will provide a useful supplement to your True Touch knowledge.

The TrueTouch skincare package with product photography, model photography and logos is now available.

TrueTouch is a brand synonymous with beauty, and, because it is from Neways it also synonymous with safety and quality. Since we launched TrueTouch cosmetics in Autumn 2007 we felt we were creating the finest safety conscious beauty brand available. We now have the skincare range synonymous with that brand and synonymous with that mission.

Beauty, Balance and Brilliance. True Touch Skin Care is the natural evolution of Neways primary skincare ranges. We’ve taken the best elements from our existing skincare portfolio, adjusted and improved the formulas and created a simple skincare regimen that is suitable for everyday.

Whatever your skin type – we have a product for you. If you simply wish to cleanse and moisturise, we have the right product for you. If you want to tackle specific skincare issues then we have the right product for you.
We’ve made it easier for you to understand our skincare range, easier to select the product for your skin type (we’ll even make it easier for you to identify your skin type!), and if you are a regular user of our current skincare products we’ll even make it easy for you to understand which of the new True Touch Skin Care products you should adopt.

A natural evolution

At Neways, we have always known just how to respond to your skin—with safety-conscious formulas that pamper and enrich. TrueTouch Skin Care helps you master the art of healthy communication with your skin.
The TrueTouch precision-engineered formulas feature the perfect ratios of active ingredients, TrueTouch® Skin Care controls the delivery of compounds that help to moisturise, nourish, and protect your skin. Each formula—targeted for your specific skin type—gently re-orients your skin. Whatever your age you can benefit from communicating frequently with your skin.

Take A.I.M at beautiful, balanced skin

In order to focus our efforts on improved performance for each formula, we created the Action Ingredient Matrix, or AIM. The AIM is the calculated combination of action ingredients, selected by our Research and Development scientists for specialized properties and based on powerful clinical studies. This matrix of ingredients operates synergistically for augmented performance with an enhanced ability to target your skin’s needs effectively.
We’ve created AIM for help you t the target of beautiful, balanced skin. Enjoy.

Four Simple steps

It really doesn’t have to be complicated. True Touch Skin Care can be broken down into four regimen steps

  • Step 1 - Cleanse. Whether its removing your make-up or lifting the day’s accumulated dirt and impurities, cleansing is the essential start to your TrueTouch Skin Care regimen.

  • Step 2 - Clarify. An often neglected step, clarify and tone your skin by gently removing dead skin cells and impurities.

  • Step 3 - Target. Got a problem are to address? We’ve got a range of products designed to target and tackle problem areas.

  • Step 4 – Moisturise. The final step. Treat your skin to lashings of essential moisturiser, to help you maintain a fresher and youthful looking complexion.

For All Neways products including the new "True Touch Skin care and Cosmetics"

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