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April, 2009, On Studio 5 today, Kelly Queensberry talks about True Touch Cosmetics.

 


Neways is confident that every formula they offer is of the highest quality and is the best that we can provide. In the course of researching and manufacturing their products, they take special care in the selection of ingredients, using only ingredients that meet stringent standards. Certain ingredients are never used; Neways' Personal Care products are free of controversial ingredients including phthalates, DEA, TEA, sodium laurel sulfate, and talc.

Throughout the product development process, Neways relies on the input from a group of scientists worldwide to ensure that each product formulas are considered not only safe but also efficacious in the eyes of the scientific community. They have formalized these relationships with the creation of a Scientific Advisory Board. The Scientific Advisory Board includes renowned researchers and academics who provide Neways with insight and counsel on your behalf and with your health in mind.

Since its humble beginnings nearly 20 years ago, Neways has strived to provide its customers the safest, most effective consumer products in the world. Today, their products deliver on this promise more deeply than ever before. As Neways has grown, they have cultivated advanced manufacturing practices and incorporated the latest technologies into their operations. All products undergo rigorous testing in every phase of development, from research and development to quality control.

Neways' commitment to safety and effectiveness is reflected in every one of their products, and each was designed with your well-being as their first priority.

True Touch Color Cosmetics featuring Soft Blend Technology

This isn't your mother's makeup. This is makeup that enriches your natural beauty without ingredients that may damage or harm you. They use ingredients that reveal your natural radiance and keep your skin looking young, gorgeous and healthy.

True Touch Soft Blend formulas are carefully crafted an delicately blended for an ultra-weightless feel and age-camouflaging effect, resulting in a flawless, youth-enhancing look. With a unique combination of advanced scientific and botanical ingredients, Soft Blend provides optimal performance while being gentle to the skin and helping prevent moisture loss.

True Touch is true to you, featuring clean formulas that meet Neways standards of excellence with safe and effective ingredients that adhere to their ambitious product philosophy. True Touch Cosmetics are

Safety tested and dermatologist approved

Free of potentially controversial ingredients like sodium lauryl sulfate, propylene glycol, kaolin, bentonite, mineral oil, petrolatum and phthalates

Free of fragrance and added parabens

Created without animal testing

Safety-conscious formulas appropriate for most skin types.

 

For All Neways products including the new "True Touch Cosmetics"

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